Transportation Leadership Graduate Certificate

With changing demographics and trends in the transportation industry, an undergraduate certificate program created opportunities for professional growth and career advancement and development.

We combined elements of public transportation: water, air, and land, in order to create a powerful and rich message for those in the transportation industry wanting to continue their education. The iconography, based on AIGA's transportation icon set, contributes to the common voice of the industry.

A large white notepad covered in notes next to a box of markers on a wood table

Two hands turning a page and drawing on the corner of the following page

Two hands folding a transportation brochure atop a light blue gridded cutting mat

Two hands folding a transportation brochure atop a light wood table

Prototyping the brochure, counting folds and pages

We chose a strong orange that required custom creation to be highly visual with the blue and yellow selected as secondary accents. The materials were designed with the feel of letterpress to resemble traditional map systems. The map graphics used reflect New York La Guardia Airport, Chicago's L-Train, and Philly's SEPTA.

Color swatches and printing proofs of transportation brochure and poster

Press color check

Orange, green, and white transportation posters

Close-up of white text on red background of transportation brochure

Four white, orange, blue, and yellow transportation brochures fanned out on a light wood table

Two stacks of orange transportation posters sitting beside yellow and blue stacks of letterhead

Posters printed, packet ready for assembly

Blue and yellow letterhead design for the transportation leadership graduate course

TLGC individual packet sheets

Unfolded view of orange and white transportation brochure front and back on white background

TRANSPORTATION written in white on an orange background with white and green line illustrations as accents